Rightboat, a leading digital marketplace for boat sales, wanted to modernise their branding to align with the style of rightmove.
The first step was to present a variation of different anchor options as they wanted to maintain the original anchor ident. Exploring various styles of fonts was step two, which also brought forward the question of using lowercase throughout, just as rightmove do.
The first step was to present a variation of different anchor options as they wanted to maintain the original anchor ident. Exploring various styles of fonts was step two, which also brought forward the question of using lowercase throughout, just as rightmove do.
Option 1 was the preferred route and has since been added to the RightBoat website and social channels.
